How The Newest Salesforce Character, Genie the Rabbit, Became a Reality

Salesforce has become one of the industry’s most accessible, affordable, and scalable Customer Platforms. This is primarily due to their continued commitment to listening and responding to their users’ feedback.

In response to feedback from customers wanting a more cost-effective way to access Salesforce features, they released Lightning Experience and Partner Programs.In response to feedback from customers who wished for shorter onboarding processes, they released Lightning Processes, Pages and Account Management Integration.

In response to feedback from customers who wanted more accessible user interfaces, they released Salesforce Einstein Natural Language Processing APIs.

The latest addition? A new Salesforce Marketing Cloud character, Genie the Rabbit! This article looks into how this new Salesforce character became a reality.

A Brief History of Salesforce Characters

In a space where many organizations have adopted a “no-nonsense” serious tone to better serve their customers, Salesforce has been unafraid to add a bit of whimsy to break down the wall between customer and vendor. Since the introduction of its first mascot, the famous “blue elephant” of Salesforce, the company has kept their customers and prospects entertained and engaged with its playful sense of humor.

What is Salesforce Genie

With Salesforce Genie, you can create instant, personalized customer experiences. Salesforce Genie enables your employees to contact your customers wherever they are, thanks to real-time data that is updated every millisecond.

Salesforce Genie allows companies to gather data from every step in the customer journey from any system, channel, or data stream. Every business may immediately sort through all of its data with Salesforce Genie. It combines the data collected at each customer journey stage into a unified customer profile. That real-time customer profile may be used to instantaneously create an unprecedented level of personalization, which appears magical.

What’s New With Salesforce Genie?

The speed at which Salesforce Genie operates differentiates it from other solutions. Salesforce Genie collects and processes information in real-time, meaning brands can act instantly. With Salesforce Genie, brands can respond to a customer’s problems as they occur rather than providing a product they’ve already purchased. This enables a higher level of customer interaction than has historically been possible for brands. Sales, service, marketing, and other teams can all adjust their experiences in real-time in response to whatever happens in their customers’ worlds.

How Does Salesforce Genie Work?

Salesforce Genie is a part of the Salesforce Platform, the engine that powers the Customer 360. Every cloud gains from enhancements to it. Before Flow, Salesforce used Einstein to bring intelligence and automation to every interaction across sales, service, marketing, and commerce. They’ve done it again with Salesforce Genie, providing access to real-time data on every cloud.

Also Read: Salesforce Marketing Cloud Genie- Building Real-Time Relationships With Customers

• Connect all your data

Salesforce Genie enables you to ingest large amounts of data in real-time. Salesforce metadata is used to construct the Genie component, which means that all data stored in it is visible and available for use by Customer 360.

• Harmonize your data

Salesforce has created this Customer Graph to harmonize all these data streams into a single customer profile. It no longer matters where each data originated or how it was initially labelled; it is all included in the profile. There is no longer a need to concern yourself with the issue of data harmonization once the Customer Graph has integrated all these data streams into a single customer profile.

• Engage your data to put it to work for you

Salesforce Genie enables you to utilize your data by connecting it to other data. A consolidated customer profile is a key to this process, as it allows Salesforce Genie to match identities and combine a customer’s history of interactions with a brand — both known and unknown — into one profile. A lakehouse architecture is utilized to store all of this data, which is beneficial for categorizing and classifying unstructured data that businesses rely on.

• Create a better experience

Your objective should be to enhance the client experience. Is there any value in having a large amount of data? Privacy and compliance are built into Salesforce Genie. You can use all that data to see each client as a unique individual instead of a transaction or number.

Conclusion

Thanks to Genie the Rabbit, every customer interaction is enabled with real-time agility, speed, and near-infinite data. Genie is friendly, generous, clever, and humorous and helps you achieve the impossible. Every issue Genie touches are infused with customer magic thanks to data-driven glitz. Customer 360 is the first real-time CRM resulting from Genie, making every sale, marketing, service, and commercial interaction feel like magic.

GetOnCRM has some adequate Salesforce Marketing Cloud Consultants to lend you a hand in boosting traffic with Marketing Cloud integration at every phase of the implementation of your sales procedure.